An app that generates one-time codes for secure login to different services, used for two-factor authentication.

Business Goal

Creating products that generate profit and stand out from competitors.

The goal is to find a balance between development costs and the benefits the product brings, considering the market and user needs.

Team and My Role

Our team consists of four people: a product manager, a project manager, a product designer (my role), and an iOS developer.

What I Did?

• Conducted competitor research (benchmarking).
• Held user interviews and analyzed reviews in app stores.
• Selected effective and simple solutions.
• Designed the interface and visual design.
• Organized and conducted UX testing of hypotheses.
• Created specifications for the developer to optimize the process.
• Led design reviews.
• Participated in brainstorming sessions, offering creative ideas.
• Created creatives for ASO, improving the app's visibility.

Benchmarking Research

We started with competitor research, defining the key questions and goals of the analysis.